Universal Studios Florida announced on August 19 that Hollywood Rip, Ride, Rockit is now open for business. The highly anticipated but long-delayed $45 million coaster opened for technical rehearsal just four days prior.
Hollywood Rip Ride Rockit uses ground-breaking technology to deliver a completely unique experience to each rider. Guests use a personal touchpad mounted on the ride vehicles to make their music selection. They choose their favorite genre - Classic Rock/Metal, Rap/Hip-Hop, Club/Electronica, Pop/Disco or Country - and then pick a song. Each seat is outfitted with individual stereo speakers so guests can rock out to 90 decibels of music - and yet never hear the songs playing for other riders.
The coaster also features some unique elements including the world's largest non-inverted loop; the Treble Clef, where guests burst through a building facade on track shaped like the music symbol; and the Jump Cut, a spiraling, negative-G move.
Although open to the public, not all of the features of this highly advanced coaster are functioning properly. Hollywood Rip, Ride, Rockit is equipped with a series of video cameras that record riders and allow them to buy music videos of their experience. But the video system is working only sporadically. Rockit is also equipped with a moving load platform which allows trains to depart the station every 23 seconds. But the people-mover-style conveyor belts are not yet functioning, and Rockit's load time is significantly slower right now.
The coaster is opening about three months behind schedule and has already missed the peak of the typically busy summer period.